H &M
This ad is very memorable to me because it was a controversial racial mistake made on H & M’s behalf. After further investigation, I read that the company seemed to be more embarrassed than the small boy’s mother. The boy and his mother loved working with the company and didn’t seem to take grave offense to the small overlook made by stylist at H& M. This ad to the public was an atrocity, as well as to H & M headquarters. This could have been very bad for their brand had they not reconciled it so quickly. By far one of the worst ad mistakes I have seen and is why I consider it to be so memorable. One thing to remember, it is easy to offend a portion of the customer base. An ad can offend without any intention of doing so.
Kleenex
This is a major company to be playing around with gender identity in this date and age. Wow, Kleenex making identity errors. However making a bigger size of Kleenex is a great idea. Maybe should brand them as “The Kleenex for extra snotty jobs”. Wording it like this may be more appropriate to the public, and not such offensive language.
Origami gum
Extra’s origami gum wrapper commercial is one ad that pulls on your heart strings. Who hasn’t used their gum wrapper for origami at some point in time? Give Extra Get Extra, is a good saying that really everyone should strive to do on a day to day basis. This saying should be seen as motivator for everyone to try and do a little better at giving to one another.
Iams Dog Food
This is a very heart warming commercial about how you age and grow with your dog throughout life. The commercial promotes Iams as the food that kept the dog Duck going throughout his life, keeping him happy, healthy and able to follow his favorite boy everywhere.
Skittles
This ad is hilarious to me. Having humor in a commercial is a good way for it to be remembered. “See the rainbow, Taste the rainbow” was a really good new way to remember Skittles. The story in the commercial is sarcastically humorous, when everything the actor touches turns into a pile of Skittles even the kid on the bus.
Vogue
Vogue magazine made this Old Spice commercial one of the “top 16 iconic supper bowl ads of all time”. The ad of only 30 seconds cost close to 5 million dollars to place strategically on the best sports day of the year, The Super Bowl Football Game. Vogue Magazine labeled this Old Spice as, “A brand that makes it count”. In my opinion, this is one of the best 30 second ads that gets the point across to men and women. Ninety-eight million people viewed the Super Bowl ad in 2019 making it one of the top target audiences.
Mountain Dew
I recently played one of the shinning twins for Halloween, so this Dew commercial really resonated with me. Although for some younger audiences it may be frightening for them to view. To an adult audience, it is hilarious seeing two grown men dressed up as the shinning twins.
Cheetos
The ad for Cheetos new popcorn flavored product is very relatable and funny. When eating Cheetos everyone knows that the cheese flavoring always sticks to your hands making it almost impossible to touch anything without spreading Cheeto powder. I think the MC Hammer song, “Can’t TouchThis” goes very well with the message.
Idea File 